A Green Story Webinar

Sustainable fashion communication and green marketing

A Green Story Webinar

Sustainable fashion communication and green marketing

There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion. How you communicate your sustainability efforts has an enormous impact on your brand reputation and value. To avoid the risk of greenwashing, transparent, authentic, credible and relatable communications are crucial in your marketing strategy.

In this webinar, we discussed how to communicate sustainability effectively and make green claims in compliance with anti-greenwashing legislation with Ebru Debbag, Executive Director of Global Sales and Marketing at Soorty Enterprises, Merryn Chilcott, Sustainability and Technical Manager at BAM Clothing, Lavinia Muth, Sustainability provocateur and ex-CSR from ARMEDANGELS, and George Harding-Rolls, Campaign Manager at the Changing Markets Foundation.

Ebru Debbag

Ebru Debbag

Executive Director of Global Sales and Marketing at Soorty Enterprises

As the Executive Director of Global Sales and Marketing at Soorty Enterprises, Debbag is recognized as a change leader with a daring and innovative mind. She has a passion to disrupt, hyperloop, revitalize, and facilitate novel initiatives. An experienced brand strategist, Debbag seeks collaborative solutions to marketing needs that center sustainability goals.

Merryn Chilcott

Merryn Chilcott

Sustainability and Technical Manager at BAM Clothing

Merryn’s background is in garment and fabric technology and since joining BAM almost 5 years ago, she’s been driving and coordinating the sustainability agenda for the brand. Having spent her first two years at BAM mapping their supply chain and tracing back to the source of their bamboo, she is particularly interested in understanding and exploring the regenerative potential of this fantastic material. In 2020, BAM Clothing announced an ambitious goal of becoming Impact Positive across their 6 key pillars of impact by 2030.

Lavinia Muth

Lavinia Muth

Sustainability provocateur

Lavinia advocates for social & environmental justice and has more than 10 years of proven experience in the world of ethically driven business with a focus on apparel, footwear and global agriculture. Prior to leading the corporate responsibility strategy and the operational sustainability activities of a German fashion brand, she researched in the field of Child Labour in global trade; audited, consulted, and supported numerous manufacturers, distributors & brands worldwide.

George Harding-Rolls

George Harding-Rolls

Campaign Manager at the Changing Markets Foundation

George is Campaign Manager at the Changing Markets Foundation, a Dutch non-profit formed to accelerate solutions to sustainability challenges by leveraging the power of markets. Much of their work involves exposing irresponsible corporate behaviour, and George has worked across the fashion, fisheries, food and plastics sectors pushing for corporate accountability. He leads the organisation’s ‘Fossil Fashion’ campaign, exposing the industry’s environmentally disastrous reliance on fossil fuels during the climate crisis. George is also a board member of the Conscious Advertising Network.

Find out how Green Story can help you supercharge your sustainability credentials