A guide on how to advertise sustainably
A guide on green claims, misleading claims and the Green Claims Code by the UK Competition and Markets Authority by Geraint Lloyd-Taylor, a partner in the Lewis Silkin’s Advertising & Marketing team.
How to comply with the Green Claims Code and future green legislation
With sustainability-related claims on the rise, the fundamental issue now is, why do fashion brands that claim to engage in sustainability efforts fail in their actions? Following the release of the Green Claims Code by the UK CMA in September, this is how you can make your sustainability claims verifiable and bullet proof.
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