Fashion’s Impact on Water

Think about your closet. How many pairs of jeans do you own? How many t-shirts? Now, consider the fact that the average pair of jeans takes 3,781 liters of water throughout its lifecycle. It’s safe to say our closets hold a lot of water! Now consider the impact of the entire fashion industry on this finite resource. 

We picked World Ocean’s Day to bring water conservation initiatives and sustainable brands to the table to discuss how we can work in our own spheres and together to reduce our impact. 

Join us as we host the following experts and sustainable fashion brands:

  • Adam Taubenfligel, Co-Founder of Triarchy 
  • Daniela Manfredi, Co-Founder and COO of Tropic of C
  • Kevin Whilden, Co-Founder and Chief Scientist of SeaTrees by Sustainable Surf

The session will be moderated by Russ Avery, Eco Entrepreneur and Founder of Avery & Brown and Elodie. 

Tune in to hear about how sustainable brands are using innovative materials and green supply chains to make our wardrobes trendy, without compromising our water resources. We will also discuss how blue carbon offsetting initiatives can help us regenerate mangroves and use the ocean to help address climate change.  

About Green Story – Green Story was founded with the vision of getting every consumer in the world to ask, “what’s my impact?” before they make a purchase. By using credible data, an advanced technology platform and easy to understand visuals, Green Story transforms the customer experience every step of the way by showing the positive impact a consumer can make by choosing green products. The company works with over 80 brands in 15 countries to calculate and show their impact to millions of consumers worldwide. For more information, visit the Green Story website at