As the fashion industry continues to make headlines for its environmental impact and carbon emissions, innovative teams around the world are quietly rewriting the headlines of the future. These disruptive companies are turning traditional fashion industry ideas and...
The global consumer perception survey, “Sustainable Raw Materials in Fashion and Home Textiles“, conducted by Lenzing Group, and its findings revealed that transparency is key for clothing and home textiles brands to win consumer trust and confidence. Increasingly,...
What better time to rethink our closets than now? We didn’t see any reason to wait, so Green Story came together with thought-leaders in the sustainable denim industry to explore their supply chains, green growth and the power of circularity.
On Tuesday May 12th Anitta Toma, our Lead Analyst and Researcher here at Green Story took us through a virtual presentation outlining sustainable supply chains and our favourite preferred fibres as part of our webinar series The New Normal. With the fashion industry...
Seaweed: you’ve seen it at the beach, but prepare to see it in stores. Already a common additive in beauty and health products and ready to make a splash in the world of ecofashion. There are currently 2 main producers of it, SeaCell and AlgiKnit, and they are out...
Fun fact: there are around one thousand different varieties of banana, but most people are only familiar with two. This fruit family is one of the most popular foods worldwide, but almost entirely restricted to its Cavendish and plantain forms. The other 998 stay...
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