Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits. The trouble is that there may be companies that are greenwashing their customers without even realising it.
The global consumer perception survey, “Sustainable Raw Materials in Fashion and Home Textiles“, conducted by Lenzing Group, and its findings revealed that transparency is key for clothing and home textiles brands to win consumer trust and confidence. Increasingly,...
On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...
FACT: Earth’s freshwater supply is infinite, so each cotton t-shirt requiring over 1,000 litres of it to be produced is no big deal. Also, climate change isn’t real. When you read statements like these, the critical thinking part of your brain probably says, “HOLD...
Behind every great brand is an inspirational story that makes us want to create change in the world. Alison Cotton, the founder of First Base, is no different. When her dream of becoming a pro-surfer was cut short due to an injury, she turned to her second love:...
As we continue to explore #EarthMonth, we wanted to highlight one of our favourite entrepreneurs, Shakib Nassiri, the founder of WAMA Underwear. WAMA Underwear prides themselves in designing their products using hemp. In creating their unique hemp fabric, WAMA had a...
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