We asked ourselves, “what’s our impact?”
Green Story is now carbon neutral. Read about why we thought it was important for our planet and how it fits into our sustainability roadmap.
New Normal: Marketing for Small Green Businesses
On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...Critical Literacy in Analyzing Green Advertising
FACT: Earth’s freshwater supply is infinite, so each cotton t-shirt requiring over 1,000 litres of it to be produced is no big deal. Also, climate change isn’t real. When you read statements like these, the critical thinking part of your brain probably says, “HOLD...
First Base: Committing to a Greener Footprint
Behind every great brand is an inspirational story that makes us want to create change in the world. Alison Cotton, the founder of First Base, is no different. When her dream of becoming a pro-surfer was cut short due to an injury, she turned to her second love:...
WAMA: Hemp in Fashion
As we continue to explore #EarthMonth, we wanted to highlight one of our favourite entrepreneurs, Shakib Nassiri, the founder of WAMA Underwear. WAMA Underwear prides themselves in designing their products using hemp. In creating their unique hemp fabric, WAMA had a...
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