Blog
News, educational content and thought leadership pieces at the intersection of fashion, sustainability and technology.
Green Story partners with FARFETCH Platform Solutions to empower consumers with environmental impact data
We are excited to announce our newest partnership with FARFETCH Platform Solutions (FPS), FARFETCH’s suite of white-label commerce solutions for luxury brands and retailers. From today, FPS will offer Green Story’s Know your Impact and Simplizero Ecommerce sustainability solutions to their partners.
In conversation with Merryn Chilcott, BAM Bamboo Clothing
Merryn Chilcott is BAM Bamboo Clothing’s sustainability and technical manager.
Decarbonising the fashion supply chain
As brands stepped up their climate ambition with a renewed fashion charter at COP26, pledging to set science-based targets or cut their emissions by half by 2030 to join the net-zero pathway, many today still face the challenges related to how to achieve their goals and work together with the other players in the supply chain.
Dr. Kannan Muthu joins Green Story as Chief Sustainability Officer
We are excited to announce that Dr. Kannan Muthu, world renowned Life Cycle Assessment (LCA) specialist, has joined Green Story as the Chief Sustainability Officer.With Dr. Muthu onboard and following a two years of exceptional growth working with leading brands like...
The ABCs of ESG: How to build a successful ESG strategy
Ready to build your ESG strategy? We’ve made it easy to get started with this simple checklist.
A business guide to find the best carbon offset program to invest in
If done properly, carbon offsetting can be an effective component of decarbonisation strategies to help fashion brands reach their net zero targets. With more companies turning to offsets to stick with their net zero goals, the voluntary carbon market (VCM) keeps...
How to avoid greenwashing and boost your business sustainability
Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits. The trouble is that there may be companies that are greenwashing their customers without even realising it.